Bernard L. Simonin

Professor of Marketing and International Business

Background

Bernard L. Simonin is professor of marketing and international business. His research interests are in knowledge management and strategic alliances—spanning the fields of strategy and management, international business, and marketing. His current research focuses on topics like nation branding, brand alliances, brand communities, and symbiotic marketing and sponsorship.

Simonin’s award-winning work is widely cited and has been published in many journals, including the Academy of Management Journal, the Strategic Management Journal, and International Executive. He has taught at the University of Michigan, the University of Washington, the University of Illinois, Harvard University, Autonoma University of Barcelona, and Kasetsart University in Thailand.

He holds a Ph.D. in International Business from the University of Michigan, an M.B.A. from Kent State University, and a graduate degree in computer sciences from a French engineering school.