Chief executive officers (CEOs) and managing directors have pivotal leadership roles within a company. The responsibilities of people in these positions can often overlap. Some smaller companies may have one or the other.  However, many firms have both CEOs and managing directors, and each has a distinct and well-defined role within the company. CEOs oversee […]

Marketing managers play an important role in making potential customers aware of a company’s products. They use various outreach strategies to generate interest and demand for a particular product or an entire brand. In coordination with marketing teams and stakeholders, marketing managers lead strategy, execution, and optimization for every marketing campaign a company launches. Among […]

Business analysts act as a bridge between a company’s high-level goals and their day-to-day strategies. They help stakeholders identify a business’s most important needs, and then work closely with individual departments to satisfy those needs. A business analyst is often involved in aligning IT teams and business operations. This means not only identifying data-driven solutions […]

International trade specialists provide guidance and analysis for companies and organizations involved in cross-border commerce. This expertise is essential for many businesses. In 2023, U.S. companies imported $3.8 trillion worth of goods and services and exported another $3 trillion. Trade specialists not only offer advice on the logistics of these transactions, but they can also […]

The director of business development plays a key role in a company’s long-term success. In this role, you will spearhead the effort to find new products, services, or other activities to increase revenue.  You can use analytics, research, and experience to try to spot new trends or find gaps in existing markets that your company […]

Between tax compliance, payroll, investment portfolios, and capital expenses, the world of corporate finance can be complicated. To handle these and other financial priorities, many companies depend on one, or several, budget analysts. These financial professionals play an important role in corporate finance, helping businesses of all sizes implement financial trends and balance spending and […]